The Future of Marketing

Mobile Website Design

Rick-and-Bubba-mobile-site-lulus-mobile

So recently I am getting more experience with mobile website design. Here are a few tips:

  1. Text Legibility: Make sure the text is readable at small sizes. Contrast is a must
  2. Button Sizes: For touchable mobile phones like the iPhone (or even the iPhone touch), button sizes are extremely necessary. Fingers can sometimes be clumsy and really inaccurate.
  3. Choose Menu Items Wisely: A mobile site should not contain every aspect of it’s big brother site. Instead focus on relevant menu items for users on the go. For restaurants (see LuLu’s Mobile) directions and menu info can be a lifesaver for the on-the-go parent. For a radio show like Rick & Bubba, users want to access show emails as well as social media links

Interview with Alan Hunter

This was an interview I edited and produced with for UAB | AMA. I just found out that it won first place in the Acton Foundation’s Take an Entrepreneur to Lunch.

Make the Logo Bigger; OK, will do.

We’ve all been in that same situation before. “Could you make that logo just a little bit bigger?” “I’m not sure about those colors.” “We need more punch.” “Add a starburst.”

Were those elements really necessary? Problaby not. But should we do them?

I’ve seen/heard many arguments from designers that say no, design integrity should be upheld. For my own pleasure, I’m going to attempt to play the devil’s advocate and argue otherwise.

Getting Political
I guess you could say high school still rubs off on me and every now and then I’ll remember something that I learned from one of my classes. In this case it comes from my political science class regarding views on political representation. There are two basic schools of thought when it comes to how government representatives view how they should answer the many questions they face in office:

The Caretaker Approach
This view believes that the official must be a good caretaker to their constituents even if it means disagreeing with them at times. For a designer this view is more ideal. We must be a good caretaker of the clients brand even if it means telling them no. But do we really know what’s best for them?

The Democratic Approach
This view is more swayed by popular opinion. “The people know what’s best for there lives. It’s my job to give it to them.” The clients views are #1. Disregard your design sense. Just give them what they want. In reality though, clients know (or at least should know) more about their business and their target market than you do. While making that logo bigger might make zero sense from your view, there possibly could be some increase in the bottom line because of it.

Please Handle with Care
Obviously there has to be a happy medium between these two viewpoints. All I ask is that you take a second before saying no to a design change. Are you really increasing the clients bottom line?